Manifest Advisors
A new logo. Intentional motion. A comprehensive SEO strategy for a strategy and growth advisory.
A distinct presence, on the page and in search.
Manifest Advisors is a strategy and growth advisory founded by Jen Tacheff. The website needed to communicate the firm’s work while giving its visual identity a distinctive sense of movement.
The project also faced an unusual search challenge: another party was claiming ownership of Manifest Advisors. A comprehensive SEO strategy focused on making the firm’s identity, founder, and official website clear to visitors and search engines.
Visit Manifest Advisors →From expressive script to geometric clarity.
We redesigned the Manifest logo, moving from a coral, connected script to a black geometric wordmark. The original paired a stylized M with flowing lowercase lettering; the new design uses widely spaced capitals and an A without a crossbar.
The name stays familiar while its visual character changes. The open spacing and simplified letterforms give the new identity a more restrained feel and connect it to the geometric shapes used throughout the website.
Movement with a purpose.
The animation work centered on how motion could express the brand and respond to a visitor’s intent. On the contact page, hovering over or focusing a topic brings its corresponding brand shape forward, connecting the visual response to the visitor’s choice.
That behavior also needed thoughtful boundaries. Reduced-motion preferences and a motion-pause control inform the animation behavior, while the work-page animation pauses when it leaves the viewport or the browser tab is hidden.
Make the identity unambiguous.
With competing ownership claims creating confusion, the SEO strategy needed to establish a consistent account of who Manifest Advisors is. The site identifies Jen Tacheff as its founder and connects the company’s history, services, and official domain.
Structured data links the organization, founder, website, and service offerings through shared identifiers. Explicit disambiguation distinguishes the advisory from similarly named businesses, giving search engines more context than a company name alone.
Canonical URLs, descriptive page metadata, social previews, breadcrumbs, and a sitemap support that foundation. Together, these details make the site’s content and relationships easier to discover and interpret.
A key outcome: our SEO and AEO work helped Manifest Advisors rank #1 on Google and in AI searches.
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